Using the mobile phone to deliver a loyalty platform for retailers is a key product for Third Screen. The company has worked and is working with a number of retailers to ‘mobilise’ their existing databases to create a mobile outcome which is integrated into their overall marketing and loyalty strategy.
Mobile Loyalty allows you near immediate access to your customer base and the program can be used either tactically (e.g. sales down on a particular day, create and send MMS/SMS campaign immediately) or more traditionally where clients use the program on a regular basis to create loyalty.
Where possible, Third Screen prefers to close the loop by integrating into your Point of Sale system so the mobile loyalty program can be tracked and traced and meaningful data analysis can be performed, allowing accurate assessment of the value of the messaging.
The ability for clients to use MMS delivery underpins our Mobile Loyalty programs' effectiveness, as it allows a strong branding experience for customers, whilst our unique delivery system ensures that every customer gets the optimal content for their phone. The Third Screen enterprise messaging product, mobiPOST, also allows the mobile loyalty program to be run by the retailer independent of Third Screen.
To see what success our clients are having please have a look at our Ritchies IGA case study.