News
Page: 1
24 / 02 / 2010
Wake Up!
... in Mr Mobile
What has happened to Australian brand managers and agencies when it comes to mobile? The very group of people often accredited in society as being a bunch of wild, eccentric creative and ‘out of the box’thinkers, seem to be trying very hard to ignore mobile in this country.
Australia is now well lagging behind the US and European markets in the sector. Take a look at the past 10 youth brands to launch a campaign of some form in Australia and all have invested in trying to create engaging and compelling models for consumer immersion.
But despite huge investments in creating integrated online web properties, they have all but ignored the mobile – daft and naive thinking.
What devices do they think their consumers aged between 16 and 25 spend most of their time using?
Read the Full article...